Laptop overheating problems and solutions Step 1 Immediately after the liquids poured on your laptop shut down your machine.
Thanks to the rise of social media, web 2. So how can designers and developers think more like marketers to adapt to this changing environment?
How can marketers expand their technical knowledge so everyone can speak the same language? After all, graphic design is commercial art at its very core and as such implies a certain level of business acumen.
The past half-dozen years or so, however, have imparted countless new challenges that blur the lines between business goals, design standards, marketing objectives, and technology requirements.
I think the reverse is true as well. Although business strategists and marketers may not need to know how to create an iPhone app from scratch, they do need to understand emerging tools and technologies that will help them communicate better, reach more people, and build communities around their brand.
What to do before jumping in the pool. Measuring results of your efforts. Each section provides a comprehensive breakdown of available tools, techniques with which to use them, and contextual descriptions that answer the important questions of how, when, where, and, perhaps most important, why you might want to implement some of these things into your own production and marketing mix.
There is also a companion website that features regularly updated content and allows users to share comments, thoughts, ideas, and other information relevant to the information found in these pages. What You Will Learn A lot of approaches are outlined in this book.
Some of them, such as integrating a content management system with your site, are development intensive and could take weeks or months to implement.
Here are some of the things we will cover: Your Website Your website is the hub of your online personal or business communications, and social networking is a great way to get people to it.
For all this to work most effectively, however, there are some key factors to keep in mind: A successful online presence takes all of these factors into consideration so that each element works as part of the bigger picture.
But more on that in a bit. And it involves a bit of psychology as well. This is not one of them. If you want to know how Photoshop and Final Cut Pro factor into web video projects that will get you great online marketing results, this is the book for you.
The book assumes that you either already have a modicum of design and production knowledge or will work directly with someone who does. Here is a list of some of the technologies we will cover: Analytics and measurement are covered in detail in Section 4, The Return. Many are given their own chapters with accompanying case studies.
A Solid Strategy Because of the logistical challenges inherent in getting all your online endeavors in sync, it makes sense to create and adopt a strategy that will support and nurture growth and development for the long term. This includes content benchmarks, editorial guidelines, budget and resource assessment, and, of course, assessing analytics tools that will help you make sense of these efforts.
A good strategy will also help you stay on track. Sure, a well-done viral video can catapult you to Internet superstardom overnight, but those cases are rare. In most situations, success comes from tenacity and longevity.
Updates to your site attract search engine crawls, which in turn tend to get you higher in results. As you can see, this can quickly become a vicious circle, which is why a long-term strategy that addresses content, technology, and marketing goals makes sense.
I started submitting stories to Digg and adding bookmarks on Del. I got a Flickr account. We began blogging, sending out email newsletters, and optimizing our site every chance we got.
We tweaked and re-tweaked the design to make it as simple and user-friendly as we could.
We optimized the tags on our site to be more easily interpreted by the search engines. We got Technorati and Google Alerts accounts to see what people were saying about us.
In effect, we made up the rules as we went along. The tools of the trade were being born and evolved as we honed our techniques.
We learned from our mistakes and there were many and each day brought about new challenges to overcome. What started out as a series of small, nonbillable extracurricular activities quickly became The Marketing Monster That Ate Mightybytes.
Even with our hodge-podge approach, however, we saw results. People made more inquiries about potential projects through our site.
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